Panilino

An ERP for a pastry shop: custom cake orders, products and fillings, contracts in the client's own format, SMS and messenger chats.

Abouttheclient

Panilino is a bakery and pastry shop in Moldova. Custom cake orders come in by phone and through messengers, and every order gets a printed contract.

Thetask

Move work out of the old CRM into a new system that keeps the order, the customer, the conversation and the contract in one place, and sends reminders about customers' special occasions on its own.

Thesolution

  1. Pastry shop orders

    Products, fillings, extras, weight and deposit sit in a single order card that can be edited until pickup.

  2. Contract in the client's format

    The contract template mirrors the paper form the customer signs, with a preview and reprinting.

  3. Conversations

    Messages from four channels and SMS campaigns share one window with the customer's card.

  4. Key dates

    The system reminds staff about birthdays and holidays of regular customers.

Theresult

  • 1 window for the order, customer and conversation
  • 4 messaging channels

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Panilino: ERP for a pastry shop — webx